Millions of people watch games live each week, and Singapore is not an exception. The various innovations in live sports TV
using digital technology have been a catalyst in making live sport increasingly important. Sports fans want to access their favorite sports, athletes, and team lives anytime and anywhere; this sounded like a myth ten years ago, but advancement in technology has made it possible to reach the far end of all fan bases.
Live sports have become a popular marketing strategy as it drives a significant share of the audience, so advertisers aim for it for their brand exposure. Singapore is gradually establishing itself as a global media city and sports hub in Asia; live sport is essential. Various live sports in Singapore can be watched on the IVIP9 website